The end of pseudo-promotions. Black Friday vs. the Omnibus Directiv

You’ve been seeing baubles and chains in the shops for some time now, and the radio listings are slowly being taken over by Christmas classics. This means one thing – picking Christmas packages for loved ones is time to start! Many people will go Christmas shopping this Friday, the festival of promotions – BLACK FRIDAY. The majority of traders start intensive price “juggling” during this period – they artificially increase prices and then offer unusually high discounts. As a result, the price after the ‘effective discount’ is the same or higher than the standard price.

This prompted the European Parliament to react to some unfair practices, resulting in the Omnibus Directive, which came into force on 7 January 2020.

We describe the most important aspects of the Directive in the infographic.

Authors: apl. adw.Wiktoria Bednarska, junior lawyer Filip Koryciński